Understanding Content

Why We’re Here

Engineers hate marketing, and for good reason. But it doesn’t have to be that way. Doing marketing right means you’re providing a service for potential customers, not spamming them with time-wasting nonsense.

At Understanding Content, we show you how to do marketing right, to provide your customers, your company, and yourself with the maximum value. We teach you through courses, our content library, and a community of like-minded people who can lean on each other for support.

About Us

At Understanding Content, our goal is to help you understand how to use content to advance your goals, whether you want to increase sales for your business, improve relations with existing customers, or simply build up an audience.

Millions of new pages are published on the web every single day; if you want to stand out, then you need to know how to make yourself into an authority your users know, like, and trust. If you can become their trusted advisor, when they’re ready to make a decision, you’re the one they’re going to turn to.

It’s not something you can do in an afternoon, but it’s not rocket science, either.  If you’re passionate about something, you can do this. All you need is the willingness to put yourself out there, and we’re going to show you how to do it. We’ll explain the concepts that you need to know, such as sales funnels and audience temperatures, and show you ways to organize your content efforts for maximum effectiveness. We’ll also talk to you about more nebulous subjects, such as finding your voice.

And we’ll do it all with straightforward articles, webinars, tutorials, and classes that won’t make your head spin.

What you’ll find

We’re still putting the finishing touches on the site, but besides our blog, which is filled with hard core info that you can put to use right away, look for content that teaches you about the non-touchy-feely parts of content, of marketing, and of Making Things Happen.


How to write a tutorial: the ultimate guide

People look to tutorials to solve problems, and it’s no accident that as the front door to all the information about everything, the internet has literally billions of tutorials of one sort or another. (Seriously. Google “how to” and you’ll

How to be ready for content marketing in 2017

To make it through 2017 without getting swamped, you’re going to have to be prepared; here’s what to expect when it comes to the content marketing climate.

Roadmap or atlas? 5 ways to provide context to your how-to readers

When you create how-to content, you must go out of your way to provide context for the user. Remember, if they knew everything you know, they wouldn’t be consuming your content.

Why you give away content that helps people

The idea of giving away content seems strange, especially if you’re selling content, but there are lots of reasons it’s to your advantage.

How to create a persona

Personas are important because they let you know who you’re talking about and what’s important to that person. How are you going to “enter the conversation that’s already in their head” if you don’t know what that conversation is?

It’s not me, it’s you

If you’re going to write truly useful content, it’s not about you. It’s about your audience.